Industries
Sold over 20 million
servings of Tenzo
Product collaborations
with celebrity influencers
World’s tallest
founders
100%
organic
Tenzo Tea is the brainchild of Steve and Robbie, two long-time, very tall (seriously, they are 6’6” and 7’0”), volleyball-playing buddies from Southern California. While attending college together at UCLA, the guys teamed up to find a healthy way to boost their energy. Like many others (especially college students), the two were downing energy drinks and coffee to stay alert throughout the day. While these unhealthy caffeine options did the trick for a couple hours, they also came along with jitters and crashes. Tired of the negative effects, the budding business partners sought out alternatives.
After a few months of raiding store shelves and trying every supplement they could lay their hands on, the guys jet-setted to Japan where they discovered pure, high-quality matcha. They were instantly hooked. Wanting to share the green gold with as many people as possible, Tenzo Tea was born.
The company launched in 2016 with the mission to help make the world a healthier place. Tenzo Tea began by selling organic matcha, matcha kits, and teaware on its online store, as well as providing a subscription service to consumers and fulfilling wholesale orders to cafes in Southern California.
Although Steve came from an entrepreneurial background, having started other companies in the past, the guys knew nothing about running an eCommerce business. So they did a lot of research, talked to industry leaders, tested brand-friendly packaging, and learned everything they could about their demographic. Soon enough, Tenzo Tea started attracting customers and grew a following of Tenzo (not just matcha) lovers!
In the beginning, Tenzo Tea was receiving around 1,000 orders a month, all of which were fulfilled in-house. Steve and Robbie’s typical day would start and end with trips to UPS — in addition to picking, packing, and printing prepaid shipping labels. Orders rapidly increased to more than the two could handle themselves, so they brought on other team members to help out with fulfillment. But, with Tenzo Tea growing from 1,000 to between 5,000 – 10,000 orders per month, the duo knew they had to make a change.
Since joining the ShipMonk family in 2019, Tenzo Tea has significantly lowered their overhead while also increasing their sales and expanding their business. From only catering to individual orders and small SoCal shops to now reaching thousands of Tenzo Tribe members and retailers nationwide, it’s safe to say that the company has built a solid “communiTEA” of Tenzo lovers.
“ShipMonk is a huge asset and has given us the ability to scale Tenzo Tea nationwide without diminishing product quality and brand loyalty.”