Contextual Commerce: How Small Brands Can Compete

Bob the Box falls victim to contextual commerce while a floating hand balances a present on a silver platter.

What is contextual commerce? While the term contextual commerce has become more popular recently, the concept it describes is not unfamiliar. Essentially, contextual commerce involves putting the right product in front of the right consumer at the right time. The transaction happens within the context the consumer is currently in. For example, when you arrive […]